If you are interested in becoming the exclusive sponsor of a specific text-based sponsor link or banner advertisement on one of the XODP Web Guides, please feel free to e-mail email@example.com. However, please be advised that due to the constant shifting of search engine rankings, XODP cannot guarantee that any XODP Web Guide will receive any traffic whatsoever. Moreover, exclusive sponsors must be prepared to pay XODP in advance and spend a minimum of $500.00 per year to target a specific search term. Finally, XODP reserves the right to cancel or refuse service to anyone at any time for any reason whatsoever with or without notice.
For potential XODP sponsors who, for whatever reason, cannot or do not wish to spend at least $500.00 per year in advance to sponsor a specific keyword, with no guarantee of receiving any referral traffic whatsoever, XODP partners with various third parties and affiliate programs that serve most of the keyword-driven sponsor links that appear on the XODP Web Guides. However, please be advised that XODP does not assume any liability for disputes between prospective sponsors and these third-party affiliate programs.
All text-based sponsor links included in the XODP Web Guides are clearly labeled as sponsor links, and only one text-based sponsor link appears in a particular XODP Web Guide in a section labeled "Sponsored Link" that is inserted immediately below the section of the guide where the introductory blurb normally appears. Sponsor links that take the form of banner advertisements are placed at the bottom of the XODP Web Guides in which they appear, immediately above the XODP copyright notice. Click-through rates on individual sponsor links range from a low of 0.4% for untargeted banner links to well over 50% for keyword-driven text-based links, with the average click-through ratio being about 5%.